Agency: Planning Group International
Title: Sr. Art Director
Client: Burger King Corporate
Role: Concept, Story, Design Sketches and Vector Illustration
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The inception of the Kids Club project didn't stem from a client's request; rather, it was a personal initiative I undertook. Recognizing the need for a rejuvenation, I felt compelled to transform the somewhat outdated and loosely connected original Kids Club into a vibrant entity seamlessly aligned with both the brand and its products.
Seizing the dawn of the new century as a perfect opportunity, I embarked on the journey to create a revamped club with a strong and cohesive connection to the brand and its offerings. The introduction of Burger King's BIG KING and BIG KING Jr sandwiches served as a catalyst, inspiring the birth of King J.R. and the Burgerbots.
King J.R. - Distinguished by his iconic red hair and regal crown, wields a formidable fry-saber that proves invaluable in his heroic clashes against the nefarious McFry's army, comprised of menacing balloon creatures.
WHOPPER - Adorned in a vibrant red hue reminiscent of a ripe tomato, channels the essence of pickle juice through his tubes, fueling his golden WHOPPER heart. This benevolent behemoth assumes the role of King J.R.'s loyal royal bodyguard, standing resolute in his commitment to safeguarding the kingdom.
Twiggy - Crafted in a shade as fresh as the lettuce in their sandwiches, embodies the persona of an exceptionally meticulous, environmentally-conscious trash bot. Driven by a noble mission to cleanse the universe, Twiggy's unwavering commitment to tidiness is unparalleled. However, a quirky twist unfolds as the more trash he devours, his once-pristine demeanor takes a trashier turn, metamorphosing him into a hulking, larger-than-life version of Twiggy.
Blink – Reminiscent of a contemporary magician, possesses the enchanting ability to conjure an array of surprises from her sesame bun helmet, effortlessly aiding her friends in any situation with an element of magic and flair.
CC & Doc – Powered by the effervescent spirit of Coca-Cola and the zesty vigor of Dr Pepper, this dynamic duo fearlessly tackles any task entrusted to them with playful mischief and unwavering enthusiasm.