Agency: Nscheiner Studios
Title: Brand/Packaging Director
Client: DrinkCo
Role: Concept & Design of Brands and Packaging

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AMMO Energy Shots emerged as the brainchild of Drinkco, boasting a trio of exhilarating flavors: Fruit Punch, Citrus Ice, and Blu Razz. When these distinct tastes converged, they birthed a sensational new flavor, The Purple Dragon.

Within this project, I assumed a multifaceted role, spearheading the design and mechanics of both the bottle and box packaging. Additionally, I crafted enticing flavor descriptions and brought to life the captivating 3-headed dragon icon through meticulous design and creation.

FRUIT PUNCH
AMMO UP! Loaded with caffeine and flavor, our Red Punch packs just that... a heck of a PUNCH! This great tasting red concoction will give you such power you’ll think you can take on that tattooed faced boxer himself (But don’t try to. The whole ear thing. Just don’t)

CITRUS ICE
AMMO UP! Citrus Ice is our little albino baby. Don’t let the lack of pigment fool you. This baby’s packin’ a great lemon-lime taste and enough caffeine to put Juan Valdez, and his little mule, to shame.

BLU RAZZ
AMMO UP! Blu Razz is a lively shot of blue razzberry flavor. It’s cool blue color is reminiscent of a famous window cleaner yes, but we promise you Blu Razz has a heck of a lot more flavor and caffeine (Do not drink window cleaner. Just take our word for it. Please).

Agency: Nscheiner Studios
Title: Brand/Packaging Director
Client: DrinkCo
Role: Concept, Custom Illustration, Design of Brand and Packaging

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Introducing Punchline Cocktail Mixers: a tantalizing fusion of fruits and flavors, offering a diverse selection of six enticing options: Hop Skip and Go Naked, Rabbit Punch, Rita-Licious, Coco Punch, Mojito Punch, and Mango Punch.

Each flavor, with its distinctive name, serves as the muse for our vibrant artwork, featuring a whimsical collage of coconuts, cherries, limes, carrots, mint leaves, and other playful doodles.

The creativity doesn't stop there—our labels boast a playful and unique treatment of the names, reflecting the lively spirit of our concoctions.

But it's not just about the aesthetics; practicality meets pleasure as each label includes a concise flavor description alongside foolproof, step-by-step mixing instructions. With Punchline, crafting the perfect cocktail is both an art and a breeze.

Agency: Nscheiner Studios
Title: Senior Art Director
Client: Mellow Fellow
Role: Concept & Designs

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Guided by the brand’s identity and vision, I embarked on a journey of creativity within the confines of established brand guidelines. With careful attention to detail, I ensured that each packaging design harmonized seamlessly with the brand’s essence, utilizing its designated colors and fonts to evoke a sense of familiarity and authenticity. By adhering to these guidelines, I not only demonstrated my ability to work within established parameters but also showcased my knack for infusing creativity within constraints.

This project served as both a creative endeavor and a professional challenge. Tasked with designing packaging concepts as part of a test project for a coveted position within a renowned company, I seized the opportunity to showcase my design prowess and passion for innovation. Inspired by the company’s new buttery formulation, crafted to enhance the dabbing experience and elevate the effects of THCa, I embarked on a journey of ingenuity. Each design within my portfolio tells a story of meticulous craftsmanship and unwavering dedication to excellence.

Agency: Sapient
Title: Associate Creative Director
Client: Intec Gaming
Role: Concept & Designs

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Intec sought our expertise to spearhead a transformative journey in their packaging designs, aiming to propel their brand to new heights and advance their market position. As manufacturers of gaming equipment spanning all platforms, including Gamecube, Xbox, and PlayStation, Intec faced the challenge of unifying their packaging across diverse gaming systems while ensuring distinct and easily recognizable branding for each. Our task was to craft a versatile design system capable of seamless application across all platforms, ensuring clear identification and captivating presence on in-store displays.

Agency: WMG Designs
Title: Brand Director
Client: Precision Packaging
Role: Concept, Design and Layout

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Precision Packaging was enlisted by Pediatric Innovations to craft the packaging for their latest product. Our journey commenced with the inception of their distinctive logo. Following its finalization, our focus shifted to the comprehensive nasal aspirator kit tailored for children.

The client had already procured transparent pouches for the kits. Our task was to ingeniously devise a label that seamlessly accommodated both English and Spanish, front and back, with the latter featuring crucial usage instructions.

Our solution materialized in the form of a meticulously printed double-sided card, complete with a 3/4 gutter, ingeniously nestled within the pouch alongside the product's components.

Agency: Nscheiner Studios
Title: Art Director
Client: Lee Hill Inc
Role: Concept & Design of Brand and Packaging

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Agency: Nscheiner Studios
Title: Art Director
Client: Lee Hill Inc
Role: Concept & Design

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The Cereal Ball was conceptualized as a groundbreaking product to be presented to Kellogg's through Lee Hill's collaboration.

The genius behind The Cereal Ball lies in its innovative design: by dividing the interior with foil, we ingeniously separated the top half to accommodate milk and the bottom half for the cereal. With a simple twist, voilà! Cereal and milk elegantly combine in a convenient bowl.

Lee Hill, the visionary Founder and President of Lee Hill Inc., a prestigious promotions agency in Chicago, Illinois, spearheaded our efforts. Following Lee's company's acquisition by Draft (a part of the Interpublic Group of Companies), leading to the formation of DraftWorldwide, Lee assumed the pivotal role of President for DraftWorldwide U.S.

In our later collaboration, Lee and I continued to ideate innovative products for esteemed companies such as Kellogg's and Miller Lite, cementing our legacy as pioneers in product development and conceptualization.

Agency: Nscheiner Studios
Title: Packaging Director
Client: Blue Smoke Coffee, Key West
Role: Concept & Design

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Agency: Nscheiner Studios
Title: Brand/Packaging Director
Client: Nurishe
Role: Concept & Design of Brand and Packaging

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